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BB Cream Market Continues to Bubble Over

Hydroxatone is latest brand to toss hat in the ring.

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By: TOM BRANNA

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Anti-aging skincare line Hydroxatoneis the latest brand to enter the BB cream space. The company’s new Anti-Aging BB Cream SPF 40helps to improve the look and feel of skin while providing immediate, short and long term results. It provides coverage, lifts, firms and brightens for a radiant look, according to the brand. “This is truly the next generation of BB Cream,” said Tammy Yaiser, VP of product development at Hydroxatone. “With foundation, primer, concealer, sunscreen...

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